3 Key Building Blocks to Boost Your ECommerce Growth to 8 Figures

What goes behind a successful eCommerce brand? If your answer is high and consistent revenue, then what exactly goes on behind successful brands to be able to generate consistent eCommerce growth?

From the smallest startups to the biggest eCommerce giants, you can break down their success into the same basic building blocks.

DTC Breakthrough Singapore 2022

Those three building blocks are:

All three tie in together when it comes to helping your brand scale upward. Let’s first start with the one that has more to do with your most integral component to your success—your team.

During our DTC Breakthrough Singapore event, eCom greats Howie Tan and Jason Wong dove into insights to help you boost your eCommerce growth.

Howie Tan is a growth marketer, entrepreneur, and coach. He built his own 7-figure business starting from dropshipping all the way to branding (within 12 months!).

Jason Wong is the young entrepreneur who started affiliate marketing at 16 years old! Along the way, he helped build influencer programs for brands such as SHEIN, FashionNova, Adidas, and Universal Music Group.

Both shared valuable insights and key strategies on how you can best optimize your in-house teams and beef up your brand’s presence—big stepping stones towards scaling to 8 to 9-figures.

Howie Tan - DTC Breakthrough Singapore
Howie Tan - Business Dev Partner at Organifi

Key #1: Create a Success-oriented and Results-driven Team

Does your employees’ work environment encourage them to do their best? Or does it focus more on punishing imperfections?

Does your business focus more on generating the highest numbers at the cost of higher employee turnover rates?

How your employees will handle your customers and internal operations is a reflection of how you handle your employees.

“Employees value a team that trains them, values them, and are loyal to them as well. Managers will also have a peace of mind, knowing that employees have their backs.”

Howie Tan

Here are the three best practices to help you create overall healthier teams, courtesy of Howie Tan:

1. Encourage Coaching Culture

Which employee do you believe can accomplish a task faster and more accurately: the employee left alone to figure everything out, or the one who gets your guidance?

Obviously, it’s the latter. A lot of employers tend to forget that while people are already trained to do a job, they aren’t trained to do a job the way companies specifically need them to.

So rather than leaving employees to their own devices and figure everything out, coach them. Ease their process of fully integrating into your company culture, branding, mission, and vision.

This way, you can save on both time and resources, and get good results in a shorter time frame.

2. Set a Room for Error for High Urgency Tasks

Before we get into this, do you know where procrastination stems from?

It boils down to simply delaying task progress because of the fear of making mistakes. This leads to stretching task timelines, which is especially problematic for high priority tasks.

The solution? Be open to a bit of margin of error. Mistakes can’t be avoided, again this is especially true for high priority tasks you need done on a tight deadline.

Openly communicate with your teams to set a room for error. After all, you can’t really move fast without breaking anything. Therefore, it’s best to define what things you can afford to be “broken” within an urgent task’s process.

What you can’t risk beaking would be stuff that would cost your company big money, for example.

3. Break the Feeling of Isolation by Having Regular Call Sessions with Your Team

This is for the companies with remote employees or teams. While working from home can be great in its own right, there are remote employees who would spend that time alone at home.

So schedule regular team meetings or company wide catch ups. Some suggestions would be—

  • Weekly company wide meetings to share department updates, numbers, and even employee or team highlights and acknowledgements
  • Weekly team meetings to discuss tasks and for general alignment
  • If you can afford, ask teams to have a monthly bonding activity for much-needed morale boosts.

The following should go without saying, but it’s important to remind yourself of the three biggest employee motivators as well. So if you need to have a sort of checklist of what to ask yourself when it comes to your employee’s motivation, you should provide—

  1. Purpose or Meaning
    One of the biggest questions in any employee’s mind is if their actions and contributions are creating some sort of impact in your company.

    It doesn’t have to be some big innovative discovery or game-changing contribution. Simply acknowledging that your employees’ roles and responsibilities contribute to the overall growth of the company is enough to motivate them to keep doing their best.

  2. Remuneration
    Now this truly goes without saying. After all, you get what you pay for. So if you expect high-quality outputs and great results, your employee’s salaries and benefits should reflect that too.

  3. Growth
    Finally, employees expect to grow while working under your company. Just as much as you want your company to grow through their contributions.

    Fulfill your employees’ need for growth by providing healthy challenges that still relate to their roles and responsibilities. You can also pay for their additional training and skill development courses.

    Remember, an employee who grew alongside your company is someone you can’t replace with any number of new recruits. Retention is a lot more cost-effective than acquisition, after all.

A sustainable business doesn’t run on revenue and bottom line profits alone. It also runs on the motivations and drive of the people behind it.

That covers the internal team aspect of a successful eCommerce business. The next building block you’ll need will focus more on your brand’s influence and presence in the eCommerce space.

Key #2: Establish and Level Up Your Brand’s Influence

Should you get more clients? More customers? Rank better in your SERPs? All these needs require one thing—content!

Jason Wong - DTC Breakthrough Singapore
Jason Wong - CEO & Founder of Doe Lashes

“I was like… how do you churn out so much content at once. And I didn’t realize that if you just make one thing you can actually piece it up into fifty different things.”

Jason Wong

It all starts with beefing up your brand’s content. That means investing in—

  • Blogs
  • Podcasts
  • Newsletters
  • Social Media
  • In-person events
  • Consultation calls

The end goal is to get your brand’s name out there.

The type of content you create matters in what your goal is. For ease of reference, we can break it down to the three H’s, courtesy of Jason Wong:

1. Hygiene

This category covers your short quick-hit content. The main objective of this kind of content is to let everyone know your business is that one brand that does that one particular thing.

Examples:

  • TikTok
  • Instagram
  • Tweets
Jason wong dtc breakthrough Hygine

2. Hub

Hub refers to your medium length content that helps establish your brand authority in the eCommerce space. You start sharing your processes and key techniques others can pick up and try out.

Examples:

  • Tutorials
  • Tips
  • Listicles
Jason wong dtc breakthrough Hub

3. Hero

These are your long-form content where you cement your brand as the master of one particular field.

Examples:

  • Mastermind events
  • Online Courses
  • Podcasts

Participating in live in-person events can also play a big role in boosting your brand’s eCommerce growth. Whether as just an attendee eager to listen and learn or as a thought leader and speaker, you’ll get to meet with other great minds—potentially expanding your network.

And speaking of networking…

Jason wong dtc breakthrough Hero

Key #3: Build Your Networks and Your Networks will Build You

“It’s not a one-man team that allows you to succeed, it’s really the people you surround yourself with.”

Jason Wong

All great eCommerce brands have networks they attribute their current success to. So don’t be afraid to get out there and connect.

Having a rich network can open up more traffic source opportunities. This means more prospects, more conversions, and ultimately more sustainable revenue streams.

They’ve already established a connection with their target audience. If it so happens that your target audience is similar to theirs, they can introduce you to their audience and vice versa. This in turn expands both of your pools of potential customers.

So when it comes to networking, consider these two potential 8-figure traffic channels:

1. Affiliates

Affiliates are usually closed group communities, a more exclusive circle of connections you’ll need to know how to get into.

The type of content they tend to focus on are blogs and emails. So expect to build up your brand’s content on those ends to open up content exchange opportunities.

Why content exchange? It’s one way affiliates can ease your brand into the minds of their established audience. The more they read about your topics, the more they’ll get to know you and see you as an additional brand they can go to.

Where is the best place I can find affiliates?

Social platforms like Facebook are great places to find these exclusive communities. Physical events are also ideal places to look for affiliates, especially with the end goal of networking with them.

What are the primary motivators for affiliates?

They’re usually interested with the following:

  • ROI
  • Your ability to pay them well and on time
  • Consistent engagement with them

“At the end of the day, when brand affiliates start making money from you—they have an additional reason to promote your product. So treat them like your business partners.”

Jason Wong

2. Influencers

Influencers are the trend setters of a given community. They would have a huge following of everyday people of similar interests and ideals.

If you find the right influencers, you can gain access to niches that would have otherwise remained under your target audience raidar.

Influencers populate the more social-oriented spaces of the internet and would post user-generated content. Namely:

  • Instagram
  • Youtube
  • Facebook
  • Podcasts

What are the main differences between Affiliate Marketing and Influencer Marketing?

Here’s a summary of how you can best approach each traffic channel:

Affiliate Marketing

  • Less brand-conscious
  • Many are ROI-focused
  • Straightforward and visible community
  • Once you know them, it’s an intimate and close knit relationship

Influencers Marketing

  • Usually brand-conscious
  • Not all are ROI-focused
  • Longtail benefits for their ability to build credibility for your brand

To summarize, you can boost your brand’s eCommerce growth by dealing with your internal and external structures. Internal being the people behind your brand, and external being your brand presence and networks.

Once you’ve invested into building up these three building blocks of eCommerce success, you’ll find yourself a couple of steps closer to scaling your brand to 8-figures.

jason Wong DTC breakthrough

About the Speaker

Howie Tan is a Business Development Partner at Organifi. They helped brands scale upwards towards 8 or even 9 figures—one brand even achieved 20x growth thanks to their assistance.

Jason Wong is the CEO & Founder of Doe Lashes and started a holding company called Pughaus back in 2015. Jason started affiliate marketing at the young age of 16 and helped build an influencer program for brands such as SHEIN, FashionNova, Adidas, and Universal Music Group.

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